Use Case

Monitor Brand Mentions in YouTube Videos

The Problem

Brands and PR teams need to know when they are mentioned in YouTube videos, but video content is not searchable like text. Watching every relevant video manually is impossible at scale. You are missing mentions by influencers, competitors, and industry analysts.

The Solution

YouTubeTranscripts.co lets you extract transcripts from any video and search them for brand mentions, competitor names, or keywords. Build automated monitoring pipelines that alert your team when your brand is mentioned in new videos. Track sentiment and context around mentions.

Implementation Example

import httpx

API_KEY = "YOUR_API_KEY"
BRAND_KEYWORDS = ["your brand", "your product", "competitor name"]

def check_video_for_mentions(video_url: str) -> list[dict]:
    resp = httpx.get(
        "https://api.youtubetranscripts.co/v1/transcript",
        params={"url": video_url},
        headers={"x-api-key": API_KEY},
    )
    data = resp.json()
    mentions = []

    for segment in data["transcript"]:
        text_lower = segment["text"].lower()
        for keyword in BRAND_KEYWORDS:
            if keyword.lower() in text_lower:
                mentions.append({
                    "keyword": keyword,
                    "text": segment["text"],
                    "timestamp": segment["start"],
                    "video": data["title"],
                })

    return mentions

# Check a list of new videos
videos = ["https://youtube.com/watch?v=VIDEO1", "https://youtube.com/watch?v=VIDEO2"]
for video in videos:
    mentions = check_video_for_mentions(video)
    for m in mentions:
        print(f"[{m['timestamp']:.0f}s] '{m['keyword']}' in '{m['video']}': {m['text']}")

Why Developers Choose YouTubeTranscripts.co

Detect brand mentions in any YouTube video

Track competitor mentions across the platform

Get timestamps linking directly to mention moments

Automate monitoring with scheduled batch processing

Analyze sentiment around brand mentions with AI

Build dashboards showing mention trends over time

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